Conscious Consumer Analysis

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Conscious Consumer Analysis



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Curbing your clothes-buying habits to fewer and better options rather than piles of poorly-made clothes from Target also saves cash. It also costs less money to prepare meals from the grocery store with or without organic produce rather than buying take-out. Being conscious is the first step of enacting change, but the methods behind the movement may need refreshing. There is certainly a middle ground between Goop and dumpster diving. You are making a difference by avoiding plastic water bottles, recycling, eating leftovers and using reusable Tupperware vs Ziploc bags.

You also enact change in your awareness of what you buy vs. Furthermore, the price of organic produce is veering closer to mainstream prices. Do a quick price check before you dismiss the eco-friendly aisle in financial fear. As buying organic becomes more in-demand, mainstream stores have responded by making it more affordable. Deciding with your dollars , it turns out, DOES sometime make a difference. For all the praise that conscious consumerism and conscious consumers receive, there is continuing criticism of accessibility.

The fact of the matter is that many sustainable products are more expensive than their counterparts. Needless to say, high-end luxury items are out of reach for most people. Consumers want to make more ethical choices with their purchases, but unsurprisingly, price and convenience remain powerful driving factors. In certain cases, those are the determining factors for product choice which is why those consumers often opt for the cheapest product, regardless of the underlying ethical implications.

The gargantuan success of Amazon is an example of exactly this. That being said, when we look at sustainable products that are minimally or moderately more expensive, conscious consumers have to consider the total cost in the long run. The fashion industry is a prime example of this. Sustainable, circular fashion —clothing made from organic, reusable materials—can last for years and reduce truck loads of textile waste per day, whereas fast fashion sources leave textiles with rips or tears after only a few outings putting more and more into our landfills.

The critics also find fault with shoppers that buy green products to look good and quell their guilt rather than doing so out of a genuine desire to help the planet and the people in it. The results of conscious consumerism are the same regardless of the motivations behind it. The key is sustaining progress. The good news is that there are signs of progress as we outlined above. The more consumers demand that companies behave ethically, the more likely they are to make conscious business decisions by considering all their stakeholders. There are many ways that you can be a conscious consumer and do your part in making the world a better place:.

Companies understand that being ethical is in vogue so their marketing messaging touts sustainability and ethical practices. While that may be a sign of the prevailing conscious consumer woo! It can be hard to know what to look for when determining whether a company is ethical or not. Social entrepreneurs are everywhere, and the number is only growing! We suggest looking into which companies are certified B Corporations. These companies undergo a rigorous vetting process through the B Impact Assessment that scores impact across business operations.

However, it would be equally naive to resign ourselves to inaction. Unless you live off the grid, grow your own food, build your own shelter, etc. If we have to be consumers, why not vote with our dollars like we mean it and buy from companies who genuinely care about making the world a better place? Why not boycott companies who engage in labor unethical practices?

Taking on that perspective is critical in being a conscious individual, not just a conscious consumer. For inspiration from nation-wide movements, you can look at countries like The Gambia, Morocco, Costa Rica and India, which are making great strides in reaching goals against fighting climate change. Another area of growth has been energy cost reduction for both residential and commercial properties. Traditional building structures are often highly energy inefficient and fail to take advantage of renewable energy resources that could reduce costs significantly.

Energy auditing professionals and solar installation experts, for example, can address such issues and are increasingly in demand as both homeowners and corporate decision-makers seek innovative ways to save money. Landscaping professionals can now focus on reducing pesticides and chemical fertilizer while returning valuable organic material to the soil through composting and mulching. Energy Auditing can help home and business owners reduce monthly bills and lower reliance on the traditional energy grid. Increasingly in demand, efficiency experts help modernize and green existing structures. Cleaning Services provide traditional services with eco-friendly products and processes. Opportunities exist for pet cleaners, maids, car washes and more.

Solar Installations are growing as panels are becoming smaller and more efficient. From rooftop installs to small data transmitters to decorative displays, solar energy use is one the rise. Restaurants using fresh organic produce are serving up nutritious meals in environmentally efficient settings to attract health conscious consumers. Home Improvement can be a combination of several services such as increased energy efficiency or the use of environmentally-friendly building materials. Organic Food Production can take place on large and small scales.

Franchisees focus on installation and cultivation within homes, schools and businesses. Printer Ink Recycling franchisees provide a valuable service to their community while significantly reducing environmental waste. We can be sure that producing more pollution is never going to seem like a good idea again. Sustainable business practices acknowledge the finite resources available and reduce costs through renewable and reusable inputs; they attract niche customers early and have enormous potential to grow into the mainstream. For both the CEO of a going concern and for an up-and-coming entrepreneur, the green industry makes sense now, and likely forever.

Considering starting a green industry business or franchise of your own? Check out FranchiseHelp. Looking for more franchises? Take our franchise quiz here. Matt Sena is a writer and researcher, a co-founder , a former portfolio manager, a rider and a dad. The real estate industry is a big business generating billions of dollars in revenue annually, and there are ample opportunities for entrepreneurs to turn a profit. When it comes to restaurants, fast casual has been the growth darling of the industry for almost 20 years. Find a Franchise. Franchise Quiz. Franchise Directory. Top Franchises See our list of picks for the best franchises to open this year.

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