Apple Social Media

Monday, November 8, 2021 10:12:36 AM

Apple Social Media



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Apple’s Social Media Strategy

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Most real estate agents use the same marketing tactics — buying ads, putting their faces on billboards, and sending a lot of marketing emails. And this can work. Maybe not. In order to grab my attention using traditional methods, you constantly have to pay more and more. Now think about the opportunity real estate agents and companies have to build a brand. As a consumer, a house represents one of the largest purchases I will ever make. How much of an opportunity is that? That is one of the easiest businesses to build an emotionally charged brand, yet so few even major companies do it successfully.

What a missed opportunity! A portion of the discussions across social media related to Apple are always negative. Some people genuinely hate Apple. For every hater there are several people who love Apple products. Although the discussion can sometimes get nasty, this passion can drive brand recognition and make new users aware of the good and bad points of your product. Chances are, more people publicly hate Apple than like your business on Facebook. A word of warning: If you just have haters and no fans, chances are your product or company sucks. Fix that before you even think about a marketing campaign. Finally, Apple is predictably unpredictable.

As a result, they lure their biggest fans into speculating on what they might do next. They drive discussion by encouraging speculation. Where Apple is predictable is in their quality. When you buy an Apple product, you always know that it will be simple and well designed. So what does this mean for your business? First, success on social starts at the core of your business. Make your social media an extension of your brand and not a facade to be managed. This free PR is the backbone of great brands. So be awesome enough that people in your niche are willing to talk about you. Apple is fantastically successful on social media, yet they have no real social media channels. By building a great company and great products, they let other people talk about the company.

Getting others to talk about your brand is tough, and it takes really good products and a great brand. However, it is the pinnacle of social media success. Social Media. Entrepreneurship , Growth , Strategy. Entrepreneurship , Growth , Podcast , Strategy. Skip to content Menu. Apple is wildly successful on social media. Build Great Products: Whenever I have a chance to work with companies to develop their digital strategy, I always want to find out more about their customers.

Apple decided to control its own distribution by creating Apple stores. Build a Great Brand: Once you have a great product, this is the next logical step. Apple's revenue broken down by geographical region , by quarter. Earnings per common share diluted for Apple Inc. Apple iPhone sales revenue Apple's global revenue from iPad sales Services revenue as share of Apple's total revenue , by quarter. Apple, Google, and Microsoft: revenue comparison Leading companies with the most international trademark applications Number of Apple patents by filing year and legal status worldwide More interesting topics Related topics.

US smartphone market. Tablet market in the U. Go to report. Lionel Sujay Vailshery. Research expert covering the consumer electronics industry. Contact Get in touch with us. We are happy to help. Hadley Ward. Sales Manager — Contact United States. Ziyan Zhang. Customer Relations — Contact Asia. Kisara Mizuno. Customer Success Manager — Contact Asia. Lodovica Biagi. Director of Operations — Contact Europe. Catalina Rodriguez.

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