Tesco Opportunities Swot
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Tesco: A SWOT Analysis - The Motley Fool UK
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Together the four companies are known as the Big 4. The long-standing ones remain problems associated with quality control and inventory management. Based on this core value, Tesco will address its weaknesses over a period of time. This once in a century crisis marks a permanent shift in the way people conduct business. And this new world brings new opportunities. If Tesco gets this right, it would ensure its reign at the top for many years to come. But Tesco should not take things for granted and should masterfully navigate through a changing landscape. At present, the UK is going through a political crisis, a health crisis, and an economic crisis.
So, Tesco much watch out for these threats. Here are the details:. Among the threats, the most significant threat to Tesco right now is the no-deal Brexit. However, its weaknesses are common to other players in the supermarket industry. So, Tesco will continue to reap the benefits of robust leadership and management practices that make it stand tall among its rivals. Also, with ongoing challenges Brexit and COVID impose, Tesco has shown its resilience by reinventing itself to cater to the rise in online grocery sales.
Good Returns on Capital Expenditure — Tesco is relatively successful at execution of new projects and generated good returns on capital expenditure by building new revenue streams. Highly successful at Go To Market strategies for its products. Days inventory is high compare to the competitors — making the company raise more capital to invest in the channel. This can impact the long term growth of Tesco Not highly successful at integrating firms with different work culture. As mentioned earlier even though Tesco is successful at integrating small companies it has its share of failure to merge firms that have different work culture. There are gaps in the product range sold by the company.
This lack of choice can give a new competitor a foothold in the market. Investment in Research and Development is below the fastest growing players in the industry. Even though Tesco is spending above the industry average on Research and Development, it has not been able to compete with the leading players in the industry in terms of innovation. It has come across as a mature firm looking forward to bring out products based on tested features in the market. The marketing of the products left a lot to be desired. Even though the product is a success in terms of sale but its positioning and unique selling proposition is not clearly defined which can lead to the attacks in this segment from the competitors.
Need more investment in new technologies. Given the scale of expansion and different geographies the company is planning to expand into, Tesco needs to put more money in technology to integrate the processes across the board. Right now the investment in technologies is not at par with the vision of the company. Opportunities for Tesco — External Strategic Factors Economic uptick and increase in customer spending, after years of recession and slow growth rate in the industry, is an opportunity for Tesco to capture new customers and increase its market share. New customers from online channel — Over the past few years the company has invested vast sum of money into the online platform.
This investment has opened new sales channel for Tesco. In the next few years the company can leverage this opportunity by knowing its customer better and serving their needs using big data analytics. Lower inflation rate — The low inflation rate bring more stability in the market, enable credit at lower interest rate to the customers of Tesco. New environmental policies — The new opportunities will create a level playing field for all the players in the industry.
It represent a great opportunity for Tesco to drive home its advantage in new technology and gain market share in the new product category. Opening up of new markets because of government agreement — the adoption of new technology standard and government free trade agreement has provided Tesco an opportunity to enter a new emerging market. The new technology provides an opportunity to Tesco to practices differentiated pricing strategy in the new market. It will enable the firm to maintain its loyal customers with great service and lure new customers through other value oriented propositions.
Threats Tesco Facing - External Strategic Factors The company can face lawsuits in various markets given - different laws and continuous fluctuations regarding product standards in those markets. No regular supply of innovative products — Over the years the company has developed numerous products but those are often response to the development by other players. Secondly the supply of new products is not regular thus leading to high and low swings in the sales number over period of time. Changing consumer buying behavior from online channel could be a threat to the existing physical infrastructure driven supply chain model.
New environment regulations under Paris agreement could be a threat to certain existing product categories. Intense competition — Stable profitability has increased the number of players in the industry over last two years which has put downward pressure on not only profitability but also on overall sales. New technologies developed by the competitor or market disruptor could be a serious threat to the industry in medium to long term future.
Liability laws in different countries are different and Tesco may be exposed to various liability claims given change in policies in those markets. Increasing trend toward isolationism in the American economy can lead to similar reaction from other government thus negatively impacting the international sales. Certain capabilities or factors of an organization can be both a strength and weakness at the same time.